Your ultimate goal is to develop a broad base of loyal and satisfied customers who will not only regularly shop at your store but also tell friends, neighbors, and relatives about it and encourage them to shop there, too. You want your clients to understand who you are and why you are important to them. How do you do it ?Read More
We need to establish our “promoter score”, which is the score a customer would rate you when asked “how likely are you to recommend this business to someone like yourself?”. Scoring well indicates that we are targeting the right sort of people, set the right expectations, and exceed those expectations.Read More
The importance of marketing your project has been proven over and over again. If your target audience cannot see what you have to offer, they can’t buy from you. Marketing will be an essential part of our project management here at Elise Michel.Read More
Every Project needs a Key Person of Influence driving it — a leader and public figure who’s bringing it all together. The key person of influence needs to be able to sell the vision. They must get the message right and be the connecting force between the business, the customers, and the team.Read More
There are a lot of overthinking and stress about social media content. Some people think content is the only thing which will bring success, and are overthinking on how to improve their content. Remember 50% of your success is content, and 50% is interaction and reaching your audience.Read More
As you well know, design is not all fun and games. It’s a serious, multi-billion dollar, global business. Gone are the days of exclusive, trade-only resources. The resources still exist; it's just that your clients probably know about them, too.Read More
You go to a store looking for oranges. You sort through the batch; choose the richest, orangest ones; and take them home. You have been fooled. There is no correlation between the orangeness of an orange and its flavor.Read More
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with press relations, and others literally have no idea how it can impact business and sales. Let's explore the ways to build a positive online reputation with different platforms and strategiesRead More
People who insist: "The companies in our industry are basically alike" must recognize the human trait. People feel a need to justify their decisions to themselves. So they look for differences upon which to base their decision. What does this mean to a company in an industry of lookalikes?
It means that the more alike two services are, the more important each difference become.Read More
I think the real masters of assuming the sale are those companies that make you do something before you can refuse to buy their products. For instance, when you rent a car, you're told to put initials on the application if you don't want the insurance. They want you to think, "I'm not going to sign that. It's just my luck that after I sign, I'll have an accident!" If you've ever belonged to a book-of-the-month, record-of-the-month, or even your favorite-fruit-of-the-month club, they make you notify them only when you don't want to buy during a particular month.
To many people, the world seems driven out of whack with all this speed. We fax when we could mail. We rush out of habit. I seems we really do want microwave fireplaces. There is no logic to all this speed.Read More
I recently interviewed three people to subcontract for a client's project. I already had decided that each person was skilled enough. That's why I called each one.
Choosing the best candidate was easy...Read More
Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you know your company needs a blog.
So do you hire a blogging consultant? How much should I pay a blogging consultant?Read More
Of course you are "committed to excellence". Of course you have "a tradition of quality service."
Of course you are "responsive". And of course, you have become - in nineties-speak - "proactive" and "cost-effective".But really: When a company pitches you that story, do you even try to catch it? Do you listen? Do you trust them?Read More
Value is not a competitive position. Value is what every service promises, implicitly or explicitly. It is fundamental to survival. A service's price must fairly reflect its value to the customer, or the service eventually will fail.Read More
Decades ago, Macy's department store was sitting on a pile of terrycloth robes. They were nice robes. Then a genius named Bernice Fitzgibbon grabbed them : "They aren't robes anymore, they are blotters. That's what the Europeans call them. That's how I'll sell them".Read More
You're listening to someone at a cocktail party. Suddenly, you hear your name mentioned in a nearby conversation. Now you can hear that conversation, but you no longer hear the one in which you were involved.Read More
I can't stress this enough: You can't compete with a team. You certainly can't compete with an online art marketing machine operated by multiple hands! Take Laura's advice to heart. Be realistic about what you can accomplish on your own.Read More