Posts tagged elise michel
Business is in the details

People who insist: "The companies in our industry are basically alike" must recognize the human trait. People feel a need to justify their decisions to themselves. So they look for differences upon which to base their decision. What does this mean to a company in an industry of lookalikes?

It means that the more alike two services are, the more important each difference become.

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Sometimes doing nothing means yes

I think the real masters of assuming the sale are those companies that make you do something before you can refuse to buy their products. For instance, when you rent a car, you're told to put initials on the application if you don't want the insurance. They want you to think, "I'm not going to sign that. It's just my luck that after I sign, I'll have an accident!" If you've ever belonged to a book-of-the-month, record-of-the-month, or even your favorite-fruit-of-the-month club, they make you notify them only when you don't want to buy during a particular month.

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 Fallacy: Strategy Is King

Business once encouraged the view of strategy's superiority to tactics by throwing piles of money at it. Fifteen years ago, many with a Wharton MBA and a lust for money and status tried to get into strategic planning. They're still great jobs if you can get them. But after Business Week in 1984 reviewed the history of thirty-three major strategic plans, and found that nineteen had failed, the exalted status of strategic planners was in trouble.

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