Posts tagged branding
The Rules of Branding

There's this big, lucky paradox that makes it possible for anyone to succeed at finding their #1 brand idea, even though it may seem that opportunities to be #1 are, by definition, limited. The paradox is this: Yes, under the Rules of One, people focus on just one #1 brand in any perceived business specialty, but people can remember an unlimited number of specialties and categories!

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