Every Project needs a Key Person of Influence driving it — a leader and public figure who’s bringing it all together. The key person of influence needs to be able to sell the vision. They must get the message right and be the connecting force between the business, the customers, and the team.Read More
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with press relations, and others literally have no idea how it can impact business and sales. Let's explore the ways to build a positive online reputation with different platforms and strategiesRead More
Of course you are "committed to excellence". Of course you have "a tradition of quality service."
Of course you are "responsive". And of course, you have become - in nineties-speak - "proactive" and "cost-effective".But really: When a company pitches you that story, do you even try to catch it? Do you listen? Do you trust them?Read More
You're listening to someone at a cocktail party. Suddenly, you hear your name mentioned in a nearby conversation. Now you can hear that conversation, but you no longer hear the one in which you were involved.Read More
There's this big, lucky paradox that makes it possible for anyone to succeed at finding their #1 brand idea, even though it may seem that opportunities to be #1 are, by definition, limited. The paradox is this: Yes, under the Rules of One, people focus on just one #1 brand in any perceived business specialty, but people can remember an unlimited number of specialties and categories!Read More
With everything on the line for today's companies, how can so many smart people in businesses big and small keep missing the boat with their brands?Read More