Piaget presents a new film starring talented Chinese actor Hu Ge.

Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise.

Elise Michel had the pleasure of working with Piaget on a couple of campaigns. This campaign was to promote their new film, starring talented Chinese actor Hu Ge. The target audience was high-net worth individuals and business owners, with a high interest in horlogerie.

RESULTS

  • 80,000 views for the new film

  • +1,600 people have shown interest in Piaget during the campaign

  • +15% awareness within the high-net worth audiences