Manage the Tiny Things - Marketing

I recently interviewed three people to subcontract for a client's project. I already had decided that each person was skilled enough. That's why I called each one. 

Choosing the best candidate was easy. I hired the person who wrote back after the interviews first.

So often, and more often than we imagine, that is the difference in a sale. Not superior knowledge. Not superior talent or years of experience. Just something tiny. Like a short thoughtful letter.

Morale : Sweat the smallest Stuff