The new Bentley Continental GT - Reaching the UAE's affluent markets.

With a completely new 6.0 litre, twin-turbocharged W12 engine, a step-change in technology and a truly stunning design language, the new Continental GT is unmatched in its class. This Bentley GT coupé is the quintessential grand tourer – phenomenally powerful, beautifully designed and exquisitely crafted

STRATEGY

This campaign’s objective is to create awareness for the new Bentley Continental GT within the United-Arab-Emirates affluent and Emirati markets.

The target audience are affluent business leaders, and their families, both Emirati and Expats.

RESULTS

  • The limited edition Save our Species polo shirts sold out in 24 hours

  • +15% new clients

  • 50,000 views

  • 17% of the reached audience showed interest in the new Continental GT.