You know, normally you can find a definition of a word or phrase by typing “define: your phrase here” into google and come up with a lot of results.
Currently there are millions of blogs and there are hundreds of people who call themselves “Blog or Blogging Consultants”, yet when you type “define: Blogging Consultant or Blogging Consultant” into google you get no definition. That is probably a good thing for most blogging consultants because without a definition, there is no standard to hold them to. I’m not claiming to be the blogging guru of all time or anything of the sort. So before you “blogging consultants” out there start getting defensive about this, think before you write. If you get too nasty about the post I may ask you to define “blogging consultant” and without google many of you couldn’t do it.
Now that is out of the way, lets talk business. Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you know your company needs a blog.
So do you hire a blogging consultant? How much should I pay a blogging consultant?
Lets start with “Should you hire a blogging consultant?”
The quick answer is yes, but lets go into why first. There are a lot of things that go into making a blog popular.
Technorati tags, submissions and pings to bloglists and blogsearch websites, learning how to get on the right blogrolls, etc. If you are new to blogging it takes awhile to catch on to most of these things and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.
There are more things to add to the list but this article isn’t about how to run a successful blog, it’s about blogging consultants. Hiring a blogging consultant can save you from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.
Okay, How much should I pay a blogging consultant?
How much do you have? Just kidding. A lot depends on the type of blog you want or have.
A corporation blog has to pay more, not because they have more, but because there are all kinds of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or website. Expect to pay at least $1000 per month for a full management and promotion of your blog.
A small business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that need to be met. In this case, expect to pay $100-500 per month for full management and promotion of your blog.