We need to establish our “promoter score”, which is the score a customer would rate you when asked “how likely are you to recommend this business to someone like yourself?”. Scoring well indicates that we are targeting the right sort of people, set the right expectations, and exceed those expectations. Our operations efforts will consist in policing this score and make sure the marketing and sales process are setting the right expectations, and that our delivery is exceeding them. Our goal is to achieve that while using as much automation and systematization as possible.
Elise Michel also offers help in determining your monetization strategy, if need be. We’ll start by exploring our options, conducting market testing, and implementing the complete solution.