Well, as with everything there are success stories and there are scare stories, and so the online debate will inevitably rage on for a while yet.
Put simply, though, as the examples have shown, it is more than possible to create your own success with Facebook advertising. The trick is to focus on what it’s good for, use your analytics to make targeted ads, and engage in a little trial and error and don’t expect to see off-the-scale results overnight. Also, augment your Facebook campaigns with marketing automation software.
Here are a few tips to help you make the most out of your Facebook advertising campaigns:
1. Target, target, target
Facebook advertising allows you to target some very specific demographics for your ads – and that’s exactly what you should do. There’s no point in advertising roller blades to grandmas in Greenland.
2. Boost your competitions
Competitions are a great way to boost your engagement in the first place, but if you give them an extra boost with Facebook advertising then they can go through the roof – and you’ll be able to obtain the email address from each contestant, too, as an added bonus to grow your list. Just remember to tag them properly when importing to your email marketing software.
3. Follow up with email
To really ensure that your Facebook ads are lasting, make sure that you follow up any conversions that they’ve engendered with an email marketing message of thanks. And then again with any special offers that you have in the future. And then to alert them to any new blog posts that you write. Keep going, once you’ve got them, you’ve got them.