"You have to be realistic about what you can accomplish on your own. It’s always a tough balancing act, but I try to always keep my art first. The art is where my real enjoyment can be found. I try to keep the business side as efficient and minimal as I possible." - Laura Robb
The above quote is from an interview I had with artist Laura Robb. Laura offered solid advice. You need to be realistic about what you can accomplish on your own as a working artist. Only so much can be achieved in one day. Laura made it clear that a working artist can easily become overwhelmed if he or she attempts to emulate an art marketing strategy on face value -- you should not assume it is 'just the artist' behind the effort. Frankly, there may be more hands involved behind the scene.
Laura did an excellent job of placing this issue in perspective based on her experience. She said, "People need to realize that many of the artists in the business are actually two people working together -- one focuses on creating the artwork while the other, often a spouse, manages the business side of things. It is great that so many couples are able to pull that off. However, the end result for someone like me is that the same expectations are there in equal measure even though I'm essentially a one-man band."
I agree with Laura. You, dear artist, need to be realistic about what you can achieve on your own. As Laura suggested, the artist who appears to be heavily dedicated to social media may have a spouse or other loved one assigned to various art marketing tasks. The artist could be happily creating art in his or her studio while a loved one responds to comments, updates scheduled posts, or uploads new images. Furthermore, the artist with an on-going video series on YouTube may have hired someone to do the video editing -- she may have had a son or daughter upload the videos. The artist posting three newsletters per week may have hired a pro blogger. You get the point!
With the above scenarios in mind, you should not attempt to compete with an art marketing team. Granted, you likely won't know if any of this is occurring on face value. This is where a little common sense comes into play -- if what you observe appears impossible for one person to do alone, well, you're probably right! There could very well be more eyes, ears, and hands involved. Your attempt to match said effort will be futile. In other words, you will dig yourself into a hole! You will likely end up experiencing 'burn out' or simply end up physically exhausted.
I can't stress this enough: You can't compete with a team. You certainly can't compete with an online art marketing machine operated by multiple hands! Take Laura's advice to heart. Be realistic about what you can accomplish on your own.
In closing, more power to you if you're able to delegate art marketing tasks. That said, I imagine most of you travel alone within the realm of art business. Keep this article in mind before jumping to conclusions. You might think you are not doing enough for your art business -- but it could very well be that you are doing as much as you possibly can as a one-man band. The artist you've used as a business model may have an army of family help or hired hands. As Laura Robb suggested, you need to set your own standards and priorities. Be realistic about art marketing -- be realistic about what you can accomplish on your own.