How it looks from the client’s perspective :
This Twitter users says they’re a social media consultant.
They probably promise to grow your account by X amount in Y time.
But look at their own following…
Would you trust this person to grow your own social media account when they haven’t taken the time to grow their own?
Would you trust a dentist who looked as though they hadn’t brushed their teeth in years?
It’s not good enough to say you do something
As we mentioned earlier, anyone can call themselves anything they want on the internet.
So sifting through those with talent and those without is a hard task. You have to validate each person against what they tell you they can do. It often leads to spending money on people who don’t bring any results or value.
Benefits of niching down and living what you do.
The saying goes:
You can’t be everything to everyone.
It’s true. Especially in business. For every product, task or job role, you’re faced with competitors. And if you have no competitors, it’s most likely there’s no need for what you’re offering.
I run a content marketing campaign and we also do social media and paid advertising. We did this to have a constant stream of work and felt if we didn’t accept any job we could find that fit our budget, our prospect pipeline would run dry.
This isn’t the case.
In fact, when we niched down we increased the number of clients who came to us.
This is because they knew what we did and there was no confusion as to whether they were the right fit for our services. It’s helped our pipeline, it’s given us focus and it allows us to become the experts in our field.
What’s more. We write. Not just for our clients, but for ourselves. We live what we teach and we do it well.
So I put the question to you, are you doing enough to establish yourself as the expert you claim to be?