HelloFresh boosts conversions 10% with Google Attribution

HelloFresh boosts conversions 10% with Google Attribution

Case study summary

• Online meal kit firm wanted better understanding of the entire customer journey
• Integrated control of AdWords campaigns based on the results of a cross-channel, data-driven attribution model
• Used Google Attribution: Fully automated bid control based on a data-driven attribution model across channels and device types.
• AdWords cross-channel attributed value bids based on a data-driven model resulted in 10% more conversions and a 6% reduction in cost-per-acquisition (CPA).

Birchbox uses Instagram Stories to turn inspiration into action

Birchbox uses Instagram Stories to turn inspiration into action

Case study summary

• French cosmetic brand wanted to create a more immersive experience and grow its audience around the world.
• Experimented with Canvas ads in Instagram Stories 
• Combined two messages: one focusing on brand awareness, and another highlighting a promotional offer
• Achieved 50% lower CPM compared to other platforms and 4X increase in click-through rate compared to other ad formats